The school focuses on the development of news and communication in the northwestern China, the ethnic minority districts and the economically undeveloped areas, which has been famously known as “school of the western China” and “LZU model” in the fields of Chinese journalism studies, public relations, advertising education and scheming. In the construction of “double first class” (first-class university and first-class discipline) project, the school principally targets at the research of “strategic communication of the Silk Road” while strengthening the study on “Communist journalism history”.
